Covid-19 emergency: crisis communication for businesses

Opinion leaders, influencers and different kinds of communicators have made plenty of contributions since the Covid-19 emergency first began. More than a month after the start of the pandemic, few of them have actually proven to be significant, with one example, however, being the paper written by Scott Kronick. This name may not mean much to most people, but if we mention the name of the advertising agency for which he is Managing Director in Asia, then it’s perhaps easier to understand his authority on the subject: we’re talking about Ogilvy, the historic international advertising giant, for which he created the vade mecum on “How to communicate in turbulent times”.

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