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Author: Anna Zuccaro

The selection of contents in emergency communication

What are the new sources of information? How to choose news and data to communicate in an emergency, when the pace is imposed by circumstances? The selection of contents in emergency communication is a delicate issue and full of responsibility.

Our guest, Clara Attene, journalist, educator and specialist in data visualization, possesses precisely the dynamics and tools to train for this purpose. In this interview, she starts with the identification of authoritative sources and arrives at practical suggestions and useful precautions to be adopted by emergency communicators.

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What are the factors that an emergency communicator must consider?

An emergency is an exceptional event, which requires timely responses since it puts a system in crisis. The involvement of the individual, a community, a territory, together with gravity, requires that evolution be carefully monitored to limit the negative effects. So what are the factors that an emergency communicator must consider?

Since these are processes with clear characteristics that determine the various relative actions, including the transmission of information flows, effective emergency communication must take into account:

  • the characteristics of the target group, starting by identifying the categories of stakeholders
  • the source of the information, to determine the authoritativeness of what is transmitted
  • the content and form of communication , since everything contributes to the reduction of further risks and can encourage virtuous behaviour for risk containment
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Symbolism and metaphors in emergency communication

What is contained in the narrative of an emergency operated by the mass media, which draws so much from the imagination? What is the role of language in this communication and what are the limits of the symbolic and metaphors in emergency communication, so as to avoid being rhetorical? “Angeli del fango”, “eroi delle macerie”, “bomba d’acqua”, “guerra al virus” (angels of the mud, heroes of the ruins, cloudburst (lit. ‘water bomb’), war against the virus): why do we often use war-derived metaphors and what are the alternatives?

In this interview, he talks exclusively to About Emergency the illustrious Matteo Adamoli, Professor of Pedagogy of Communication and Digital Storytelling at the IUSVE Salesian University Institute .

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