Opinion leaders, influencers and different kinds of communicators have made plenty of contributions since the Covid-19 emergency first began. More than a month after the start of the pandemic, few of them have actually proven to be significant, with one example, however, being the paper written by Scott Kronick. This name may not mean much to most people, but if we mention the name of the advertising agency for which he is Managing Director in Asia, then it’s perhaps easier to understand his authority on the subject: we're talking about Ogilvy, the historic international advertising giant, for which he created the vade mecum on "How to communicate in turbulent times".
The COVID-19 infection of viral origin, caused by the SARS-CoV-2 virus, better known as the (new) Coronavirus ... such a complex sentence which can lead to so much confusion, with more or less awareness. This article talks about emergency communications, dealing with the words involved with the pandemic. Some were predominant at the start, others have been used more by the media waiting for the number of infections to peak and others are still on the horizon. This article was written during the days when the total number of contagions was presumed to have peaked in Italy, so it will be interesting to find out together if the future will hold other details, in addition to those identified so far.
"One cannot not communicate" states the first communication axiom of the Palo Alto School (California), of which Paul Watzlawick was one of the greatest exponents. We wanted to put this theory to the test by analysing a number of media figures during the Covid-19 emergency. In fact, on the one hand, you’ll find institutional contexts as sources, where speeches are written, viewpoints are measured and there is plenty of time to choose the right outfit, but, on the other, we have attempted to define the communication styles that have emerged in five of the most prominent media figures during this emergency, making use of a topic in psychology called "Neuro-Linguistic Programming" (NLP) .