An emergency is an exceptional event, which requires timely responses since it puts a system in crisis. The involvement of the individual, a community, a territory, together with gravity, requires that evolution be carefully monitored to limit the negative effects. So what are the factors that an emergency communicator must consider?
Since these are processes with clear characteristics that determine the various relative actions, including the transmission of information flows, effective emergency communication must take into account:
- the characteristics of the target group, starting by identifying the categories of stakeholders
- the source of the information, to determine the authoritativeness of what is transmitted
- the content and form of communication , since everything contributes to the reduction of further risks and can encourage virtuous behaviour for risk containment
